MACRAO And UMACRAO Conferences 2014


14/12/2014 12:01

Ed O'Donnell from CELCAT attended the Michigan ACRAO (Association of Collegiate Registrars and Admissions Officers) at Boyne Mountain Resort (near Traverse City, Michigan) on November 5-7, 2014.

This marked the return to a single state event as last year Michigan attended a tri-state (Michigan, Indiana, Ohio) event in Indianapolis, Indiana.

This year's theme was "Soaring to New Heights: Re-Imagining the Enrollment Profession." Many of the attendees came to Boyne to learn how to cope with impending changes in the enrollment profession. There were many informative sessions and excellent keynote speakers, including Eric Hoover (Senior Writer, Chronicle of Higher Education) and Melanie Gottlieb (Vice President of International Education, AACRAO).

MACRAO, as an organization, has the following goals:

  • Prompt a discussion about how the future of the enrollment profession may look.
  • Arm its members with the tools needed to begin to re-imagine the enrollment areas at their respective institutions.
  • Increase job proficiency and efficiency.
  • Discuss shared best practices.

In addition to a great conference, they also had plenty of chances to network with their MACRAO colleagues. Many of those activities revolved around the sport of American Football.

There were over 200 attendees, many of whom stopped by our booth for a brief introduction to CELCAT.

Ed also attended the Upper Midwest ACRAO conference held in Minneapolis, Minnesota on November 19-21 at the Hyatt Regency Hotel.

UMACRAO is a non-profit, professional association focusing on issues of admissions, enrollment management, registration and other related issues of interest to members of the student services profession in higher education. Members represent over 100 institutions of higher education from Iowa, Minnesota, North Dakota, South Dakota and the Canadian provinces of Manitoba, Saskatchewan, and Northwestern Ontario.

Today, UMACRAO hosts over 100 colleges and universities. Though there have seen many changes over the last 70 years, one thing remains the same; it's dedication to providing professional growth opportunities to its members.